The caption in the photo says:
omatsuri no hi ni wa saida- ga nomitai.
These days alcoholic cider is becoming popular in Japan too and that is called シードル (shi-doru) from the French word “cidre” and it is from apples. If you prefer pear cider, you will have to call it ペアシードル (pea shi-doru). Here, the “pear” stays in English, not “poire” in French. – Oh, it’s so confusing!