If you have stayed in a Japanese hotel, you may have seen following sentences:
The top sentence says: Leave xxx with the “Front”, and the second sentence says: Come to the “front”.
Yes, フロント in Japanese refers to the “Front Desk” or “Reception.” If it is not written in Katakana, the same thing is called 受け付け or 受付（うけつけ）. It is used not only in hotels but also at hospitals and offices. So, remember, if you are asked to come to フロント, you don’t need to walk out of the building to be in front of it!